Gusto mo bang mag business pero wala kang dugong Business man or Business woman? Walang alam sa sales or marketing?
Don't worry. Just follow these 7 tips.
Ang isang entrepreneur ay maaaring maging successful
kahit hindi sya marketer or salesperson.
This might sounds unbelievable.
After all, ang isang entrepreneur ay nagnenegosyo para magbenta --to create a product, to meet a need, or to grow a business, right?
Example ng mga negosyong sinasabi ko ay restaurants,malls,sari-sari store,foodcarts,wet market,insurance,real estates.
Lahat sila ay business at pag hindi sila nakabenta
ibig sabihin wala silang kita.
That's true. Pero hindi lahat ng entrepreneur
ay may talent o background sa sales
.
Isa pa,karamihan sa mga entrepreneurs ay hindi gustong maging salespeople.
May nagagawa silang mga bagay na napapabuti nila ng husto..
Maybe they can do several things at doon sila magaling.
Pero paano kung ang sales ay hindi para sa kanila?
It's OK.
Kung ikaw ay isang entrepreneur na walang dugong negosyante,
you can still grow a business like gangbusters.
Here's how.
1. Produce content.
Ang makabagong paraan ng pagbebenta sa Internet ay maaaring gawin sa pamamagitan ng content marketing. You will be successful at generating sales if you are successful at content marketing.
Why?
Content marketing doesn't feel at all like sales.
In the traditional sense of sales, it's not.
Ano pala ito?
Content marketing is all about solving problems, providing value, creating connections, forming relationships, building an audience.
And, yes, nakakapag produce ito ng sales, but not directly.
2. Put calls to action in place, and let them work for you.
Every online sale happens when a customer clicks a CTA button.
The call to action is what executes the sale.
Example ng Call-to Actions na makikita natin sa mga Online Selling websites:
• Buy now
• Shop now
• Click here to continue
• Learn more
• Sign-up now
• Register for Free
• Invest with us
Every online outlet should have smart and compelling CTAs.
All an entrepreneur needs to do is to put the CTAs in place, optimize the CTAs, split test the CTAs, and let them do the work of selling.
3. Create a mailing list.
Ang paggawa ng email list ay isa sa pinaka importanteng bagay
na kelangang gawin ng isang entrepreneur.
Para saan naman ito?
Kung ikaw ay may email list,
You can provide help by solving problems,
You can build relationships to your audience.
And later on,when you gain their trust,
pwede mo na silang bentahan at offeran
ng mga products mo thru email campaign.
Dahil hate mo nga ang benta benta di ba?
Mag offer ka ng products mo thru then use of email :)
What's the outcome of this non-sales effort?
It drives revenue.
Nearly half of my revenue comes from email.
Creating an email list is the best thing I've ever done for my blog,
and it doesn't involve any selling.
Please feel free to check this blog article:
http://workwithyollycernito.blogspot.com/p/how-to-do-stress…
You can see it’s not about selling.
Instead,It’s all about solving money problems,
and solving common problems of struggling Internet Marketers
and Online Business owners.
4. Be social.
You don't have to be salesy, but can you be social?
Marami akong kilalang salespeople
na hindi magaling magbenta pero milyones ang kinikita.
Actually,mahiyain pa nga sila.
But, they're good in building relationships
and building audience and/or followers via social media.
Kung magagawa ng isang entrepreneur
na mag build ng personal brand
at magagawa nyang magkaroon ng maraming followers
sa social media, he or she will be selling by virtue of presence, not pitch.
5. Help people.
Sometimes, ayaw o takot magbenta ang mga entrepreneurs,
dahil sa sales kelangan nilang ipush ang kanilang products.
At hindi ito kumportable para sa kanila.
There are chances na mataas ang nakukuha nilang rejections
dahil hindi naman lahat ng tao ay kelangan ang products na inooffer nila.
An entrepreneur is a problem solver.
In my niche, I try to help people solve
their money problems and business struggles.
That's why content is such an important part of the online sales process.
By virtue of its connection with the product or service,
the content does the selling.
The entrepreneur focuses his efforts on understanding
where people need help, and producing content
that provides that help.
Sell the idea and the benefit,not the company or the products upront.
If the idea and benefit meets the need of the audience, the better.
6. Be all about customer retention.
According to an eConsultancy study,
only 30 percent said that they were "very committed" to relationship marketing.
So, maybe you're not into sales.
But what about relationships?
Your current customers are one of the best sources of sales,
but it requires very little sales to maintain them as customers.
Customer retention will grow your business,
Sila yung mga repeat customers.
and it can do so outside of the realm of sales as such.
7. Split test everything.
Split testing is one of the best revenue boosters
for your online business.
Without making a single direct sale,
you can boost conversion rates and improve revenue.
Split testing is an indispensable growth strategy
for any online business.
How to do split testing?
Pwede kang magcreate ng multiple advertisements
at tingnan mo kung alin sa kanila ang mas effective.
I recommend that you also test your landing pages,
headlines, email copy, CTA buttons, images,
and anything else na gusto mong itest.
After executing several A/B tests,
you'll start to see an increase in sales
without even having to do any sales.
Remember, do what you're good at.
If that's sales, then go for it.
If that's organization, nail it.
If that's product development, do your thing.
I want you to know that you can still get sales and be successful,
whether you're a sales natural or not.
With these seven techniques in place,
you can be assured that the sales will come.
Thank you for reading this article.I hope may natutunan ka sa post na 'to.
Cheers to Success,
Yolly Cernito
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